CEO’s Note

Greetings everyone!

I am honoured and at the same time humbled to have been entrusted with the post of the first Chief Executive Officer of the Intimate Apparel Association of India. My sincere thanks to the Executive Committee of the IAAI for considering me capable of the job and I ensure all the members of the association that I shall do everything in my power to realise the goals and objectives of the IAAI.

The intimate apparel industry in India holds great potential for growth and progress in all quarters. From the consumer to the manufacturer, everyone has a chance to bathe in the glory of the industry. With foreign labels showing keen interest in India and an increasingly healthy competition among domestic brands, the market has become an arena for strategic innovations and significant developments. Everyone involved in the trade, including the all important consumer is bound to reap the rewards of this splendid era in the intimate apparel industry of our country. Having said this, I would also like to emphasise that I strongly believe that this is only the start of a very successful and fruitful time ahead and the IAAI shall make every effort possible to make sure that the industry progresses at an accelerated rate and all its affiliates grow with it.

I would like to sign off with a promise to live up to the expectations the association has from me and once again thank them for showing confidence in my capabilities for this post.